Emails: Only some firms send regular updates A “significant proportion” of large law firms are investing in content or ‘inbound’ marketing schemes that “simply don’t work as they should” and could even damage their reputation, a report has been found. Researchers said a “staggering” 19% of the top 100 law firms let people sign up for legal updates – often with quite complex preference forms – only to never actually send any. Marketing consultancy Thought Spark said it was essential for law firms to develop inbound strategies to “engage and retain potential clients”, leveraging platforms and data to build a relationship in the digital world before any direct contact was made.…
Tag: current legal issues in the news 2022
Going to court without a lawyer? DIY law is on the rise
When Farrah Jinha’s 15-year marriage failed, she never imagined it would result in an eight-year legal battle, culminating in 2021 with an 18-day trial pitting her — alone — against her ex-husband’s professional legal team. But faced with a $200,000 retainer fee that needed to be paid to keep her lawyer, Jinha says she was forced to take over her divorce proceedings in the BC Supreme Court. “I was scared, for sure, but I was also very determined to get this done, because the sense of injustice was just too big,” said the 53-year-old, who now lives in Toronto. “I gave up my career.…