Digital events and advertising have taken an enormous step throughout this time and I am assured that, as unhealthy as it appears, it’s going to bring one thing new as we go back to what we today call “the new normal”. From the historic perspective jewelry has always had its place in each time and tradition. Peoples’ need of jewelry has survived wars and crises and I suppose and hope that we are taking a step in path of a new era within the jewellery business throughout this disaster. Given all the stress shoppers skilled last year due to the pandemic, it’s hard to clarify how jewellery consumption grew some 50% because the preliminary information from the BEA suggests.…
