Emails: Only some firms send regular updates A “significant proportion” of large law firms are investing in content or ‘inbound’ marketing schemes that “simply don’t work as they should” and could even damage their reputation, a report has been found. Researchers said a “staggering” 19% of the top 100 law firms let people sign up for legal updates – often with quite complex preference forms – only to never actually send any. Marketing consultancy Thought Spark said it was essential for law firms to develop inbound strategies to “engage and retain potential clients”, leveraging platforms and data to build a relationship in the digital world before any direct contact was made.…
